Services / Brands & Concepts
Brands & Concepts
Each concept is built to endure — authentic, adaptable, and commercially sound. From canteens and bakeries to hotel flagships and airport restaurants, By Mike develops brands that translate seamlessly across environments while staying rooted in purpose, provenance, and simplicity.
These are living, breathing brands — shaped by producers, driven by story, and designed to grow.
Building Hospitality brands that live beyond the plate.
Brands
Future Concepts & Kitchen by Mike Extensions
Building brands that are authentic, desirable, and commercially sustainable.
The Kitchen by Mike brand has grown beyond its original canteen to include a suite of adaptable concepts, each designed to bring the KBM philosophy — generosity, simplicity, authenticity, and sustainable wholefoods — into new contexts and spaces. These concepts can scale as sub-brands under the By Mike umbrella or be developed as a white label brand to fit a proposed project.
The Brand Difference
Where other consultants create proposals, By Mike creates brands that live and breathe.
Each one is a case study in how authentic, producer-driven food can thrive — whether in a gallery café, an airport terminal, a stadium, or a five-star hotel.
